BussWhiz

This is an individual study case with a two-month design process for the UX design. My role involves design thinking, user interviews, simple mockups, and UX/UX design.

Figma | Figjam 

Design Thinking | User Interview | Mock Up | UX |UI

PROBLEM STATEMENT

Female commuters in the Metropolitan area in America need a way to improve the bus experience, especially in security.

1. DO RESEARCH

USER INTERVIEW

I interviewed a few female colleagues about their experience taking the bus in the city. These interviews reveal some potential problems in the bus system. 

SECONDARY RESEARCH

I downloaded and tested some existing bus apps and figured out they lacked safety-related functions.
Also, they did not provide comparative routes for users to select; they only divided them by timing.

STORYBOARD

Conclude and understand what users will experience from pre-departure to arrival at the destination.

INSIGHT

1. How might we efficiently provide the information users are concerned about?

2. How might we a relatively safe route for users to pick?

3. How might we collect and use users' feedback to improve safety?

DESIGN OPPORTUNITY

• Show reviews on stations

• Suggest routes to users

• Users give feedback

2. ITERATION

Efficiently provide the information users are concerned about

Step 1: What information is displayed to users?

According to the interviews, most people are concerned about the environment around the bus stop, including lighting, mess, and homeless/drug addicts.

Step 2: How do we display the information?

Step 3: Choose one

a) Align the departure and arrival time on the left for readability.

b) Bus stop information should be organized below the name using a visual hierarchy.

Display a relatively safe route for users to pick

Step 1:  How do we evaluate whether a route is relatively safe? 

a) When users search for the destination, the information about the get-off bus station will be evaluated, and a better route option will appear.

b) Information about the same bus stop could change depending on when users search. Therefore, the route suggestions are different for days and nights.

Step 2: How do we display the route?

Step 3: Choose one

a) The routes with ratings and a brief introduction on the bottom help users select. 

b) The ranking will be different in day and night.

Collect and use users’ feedback to improve safety

Step 1: When could users give feedback? 

a) The interview revealed that users prefer to give feedback on the bus stop environment before getting on or after getting off the bus. 

b) Giving feedback more easily could encourage more people to participate.

Step 2:  How to give feedback if needed? 

Step 3: Choose one

a) Show a button beside the bus stop to encourage users to rate.

b) In the rating section, consider to use sliders to simplify the process. This step is crucial because too complicated steps could dispel users' willingness to participate.

3. SOLUTION

The route results reveal essential information, including bus lines and ratings. They will change depending on the day and night.

The user will see safety information in the bus stop section, including lighting, cleanliness, and security perception. The security perception is designed for female passengers to report their first impression of the bus stop. 

FUTURE EXPECTATIONS

After collecting extensive data on users' ratings, the local government or police department could use this information to analyze which areas of the city need more attention to safety, especially at specific times.

Contact

Email: briank9960@gmail.com
Linkedin: Brian Kuo

© Kashiwa Design                  
    Product / UX designer