TrekPlan

This is an individual study case with a one-and-a-half-month design process for the UX design. My role involves design thinking, user interviews, simple mockups, and UX/UI design. 

Figma | Figjam 

Design Thinking | User Interview | Mock Up | UX |UI

PROBLEM STATEMENT

Young generation people who love self-guided tours in groups need an efficient planning way to improve travel experience, especially on prep and transportation.

1. DO RESEARCH

USER INTERVIEW

I interviewed a group with self-guided travel experience and recorded their entire process from prep to the end. These interviews reveal some potential problems and needs at every stage.

STORYBOARD

After using a few travel apps from the marketplace, several problems pushed us to rethink user needs.

First, the current travel apps do not have the function of generating schedules. They also need a clear vision style for displaying the daily routes.

Second, these apps can not share or exchange the existing travel schedule, so they need a platform to share this information.

SECONDARY RESEARCH

Simulating the users from the prep step to the journey's end helps to deep-analyze their pain points.

INSIGHT

1. How might we collect the attractions and then rapidly generate the drafted schedule?

2. How might we efficiently guide the routes of transportation between attractions?

3. How might we embellish the schedule after the trip?

2. ITERATION

Collect the attractions and then rapidly generate the drafted schedule

Step 1: What information do we need before generating the schedule?

a) Most people search for and collect attractions, hotels, and restaurants in the preparation stage.

b) After inputting the information, the system will analyze the distance between attractions and put the closers ones on the same day as scheduled. These will avoid wasting time on transit.

Step 2: How does it look on mobile device?

Step 3: Choose one

a) Rapidly input the information by selecting icons to distinguish between hotels, attractions, and restaurants. 

b) The map will reveal different days' schedules to help users understand the trip overview.

Efficiently guide the routes of transportation between attractions

Step 1:  Why is efficiently guiding important to users?

a) We discovered that most users prefer spending less time looking for transit. A brief overview of routes in the app would benefit upgrading the traveling experience.

b) It is more convenient to guide directly in the App, including walking routes.

Step 2: How do we display the guidance?

Step 3: Choose one

a) Add a map icon to the schedule to efficiently switch to the guiding mode while traveling.

b) Users can find out where partners are from the map and schedule by icons.

Embellish the schedule after the trip and then share it with others

Step 1: What can we add to the schedule after the trip?

a) The interview revealed that users prefer to give feedback on the bus stop environment before getting on or after getting off the bus. 

b) Giving feedback more easily could encourage more people to participate.

Step 2:  How do we add the reviews and photos?

Step 3: Choose one

a) Add photos, e-tickets, or thoughts on attractions or restaurants in the review section.

b) The other users will see brief reviews about the attractions on the map. The goal is to increase the immersive experience on reference peoples' journeys.

3. SOLUTION

After inputting the destination and information, the App will generate a rough schedule by distinguishing each distance between landmark and restaurant. The user can adjust the details later.

The user can see the App's guiding routes and transit information without complicating switching. In addition, the user can see the partner's location on the map during the trip, which benefits communication.

After the journey, users can add reviews on each attraction and restaurant, including photos and e-tickets. These reviews will be transferred to the App's built-in map and shared with other users.

FUTURE EXPECTATIONS

In the future, as AI technology matures, it might improve the TrekPlan App to generate more personalized travel schedules, include rapid analysis of online information, and then provide more detailed suggestions to users for planning their travel. 

Contact

Email: briank9960@gmail.com
Linkedin: Brian Kuo

© Kashiwa Design                  
    Product / UX designer